In 2010 Sun Bum started making products to protect their friends and families from the sun. Since then they’ve grown and gotten a lot bigger but they haven’t changed. The Sun Bum Suncare products have all been crafted to protect your skin from harmful UVA/UVB rays and have been enriched with soothing vitamins. Sun Bum sunscreen is also reef friendly and water resistant for up to 80 minutes, making it a no brainer for adding to your beach bag. After a day soaking up the sun's rays or catching the surf, continue to protect and hydrate your skin with a Sun Bum after sun.